12/2/11

Retail Jewelry Store Brundage Jewelers Louisville KY 40207

Brundage Jewelers
141 Chenoweth Lane
Louisville, KY  40207


Ph 502-895-7717
http://www.brundagejewelers.com

Brundage Jewelers is your retail jewelry store destination. Our excellent staff can create a soothing and relaxing shopping experience. Brundage Jewelers excellent selection of jewelry will meet any of your jewelry needs. Come in to see how we are a local jeweler you can trust.

A diamond store will carry a vast selection of diamonds. The most popular diamond is the white diamond. These white diamonds are produced by mines all over the world in a wide variety of shapes and sizes. On issue that has arisen with the growing popularity in colored diamonds is the term white. These diamonds are totally colorless, but they are given the name white.

Our jewelry store will show you the grading of our diamonds. All diamonds are rated by international laboratories (GIA and IGI) that will rate the color of the diamond. The scales range from D, completely colorless, to Z, a pale yellowish brown color. When a brown diamond is darker than K, they will have the letter and a phrase to describe such s M Faint Brown color. If a diamond has a depth of color more than Z, it will be considered a fancy diamond.

If you are looking for a traditional diamond at a local jewelry store, then search no further than white diamonds. Their beauty is unmistakable. There are necklaces, bracelets, anklets, earrings, rings, and even toe rings and belly button rings. Nothing is off limits when displaying the sheer beauty of white diamonds.

Selecting jewelry is not always as simple as visiting the jeweler and choosing something that looks pretty under the glass. Diamonds are expensive and knowledge is needed to make a wise purchase that will retain or even increase in value over time. There is a rating classification for diamonds that will allow you to compare diamonds. Come see a local jeweler that you can trust, Brundage Jewelers.

All diamond stores use the classification system referred to as the 4 Cs. The 4 Cs are cut, color, clarity and carat. All four have a hand in rating a diamond, and the rating factors into price.

The only aspect of the 4 Cs altered by a skilled craftsperson is the cut. The cutter must cut and cleave the rough stone to create polished, flat facets in symmetrical arrangement to bring out the hidden beauty of a diamond. There are algorithms involved today to help with making these perfect cuts. They are stunning to look at, and when the sun catches them, they flash like miniature suns.

After you decide on the cut of the diamond, you should look at the color of the diamond. The color has its own scale ranging from D to Z. Diamonds appear white but often have tones of yellow or brown. The more these colors are apparent, the lower the quality and the lower the price of the diamond. It is most desirable to find a diamond that is close to the D rating.

Clarity is important in a diamond because every diamond is going to have some imperfections. Nature rarely produces anything that is pure and that is why one of the reason man made diamonds are becoming so popular. Many of the man made diamonds are of a better quality than what can be found in nature. There are some cloudy spots in some diamonds and these can often be hidden by a high quality cut.

The weight or carat of the diamond is an important characteristic. This is the weight of the diamond. The larger the diamond, the more it costs if the other 3 C's also fall in line. Jewelers must take into account the other 3 C's of classification because two diamonds of equal carat can have drastically different prices based on the cut, clarity, and color. Therefore, all four aspects will play into the price of a diamond. Now that you have some knowledge on comparing diamonds come down to your local jeweler today.

Come by and see your local jeweler here at Brundage Jewelers. Come by today to get started on finding that perfect diamond here at the diamond store.