Diamonds Direct
5085 34th St South
St. Petersburg FL 33711
http://diamondsdirect.us
Ph (727) 867-4006
When looking for the perfect expression of your love, search no further than Diamonds Direct. We will help you and all of the Tampa Bay Florida area find that ideal gift.
What better way to express your resounding love than a diamond? Look through our extensive collection to show your desires.
Satisfy your needs in surpassing hers.
We hope to be your partner through all your jewelry needs by hard work and determination. Let us help you make the right decisions when shopping for engagement and bridal rings or even the perfect diamond gift. We strive to keep you and your loved one completely happy during the entire process. One way for us to build trust that will last a lifetime is to inform you about a diamond’s value. We can gage the worth of a diamond by the 4Cs. The 4C are cut, clarity, color and carat.
Diamonds’ 4Cs
CUT is the only non-natural four Cs.
4 C’s of Diamonds. The term "cut" is often confused with the shape of a diamond.
The cut of a diamond is the only factor of a diamond not determined by nature. The cut refers to the angles and proportions of a diamond.
Clarity. Nature ensures that each diamond is as individual as the person who wears it. Naturally occurring inclusions such as minerals or fractures are identifying characteristics created when diamonds are formed in the earth million of years ago.
Color. Even though diamonds are found in a kaleidoscope of colors, white diamonds remain the most popular. Diamonds are graded on a color scale implemented by the Gemological Institute of America (GIA), which ranges from D, which is colorless, to Z. Color differences can be so subtle that diamonds are graded under controlled lighting conditions and are compared to a master set for accuracy.
Carat is a diamond's measure of weight, not size. One full carat is equal to 100 points. A 3/4 carat diamond is the same as 75 points. Since larger diamonds are found less frequently in nature, a 1 carat diamond will cost more than twice a 1/2 carat diamond (assuming all other characteristics remain constant). The cut and the mounting can make a diamond appear larger than its actual weight. We can help you find the right diamond and mounting to optimize its beauty.
You have waited too long for beautiful jewelry to bring your emotions and desires to life. We will devote our work to your business, hoping to serve you for decades to come. That is why Diamond Direct has stayed in the same local neighbor for a quarter of a century.
Come by to visit us at Bay Pointe Shopping Plaza on 34th Street South, St. Petersburg, FL today.
